Developing Sales Teams Through Targeted Sales Training and Coaching
Simon White, your trusted partner in B2B sales team development
Helping sales teams win more deals, build stronger client relationships, and perform at their best
Most sales training fails because it’s too generic - a one-size-fits-all approach that doesn’t create real change. That’s not how I work.
With over 27 years of sales and business development experience - including over a decade as a sales trainer and coach - I help B2B sales teams sharpen their skills, improve confidence, and develop a structured approach to winning and retaining business.
Sales training that fits your business
No two sales teams are the same, so training shouldn’t be either. Every programme is tailored to fit your industry, sales cycle, and team objectives. Before the training begins, I meet with your team to understand their roles, challenges, and targets. This ensures the training is highly relevant and practical, with real-world application from day one.
Training sessions combine group discussions, role-play, and interactive exercises, designed to give your team the skills they need to succeed in today’s competitive environment.
Popular modules include...
My sales training programmes cover a wide range of topics, all designed to help teams sell more effectively and build lasting client relationships. Popular modules include questioning skills, qualifying and discovery, telephone and email prospecting, LinkedIn for business development, objection handling, negotiation, and account management. However, every business is different, so modules can be modified or developed based on the specific challenges your team faces.
Supporting sales leadership and management teams
Sales success isn’t just about individual performance - strong leadership and the right structures are key to long-term success. I work with sales managers and leadership teams to enhance performance through improved incentive programmes, clearer sales meeting structures, better performance tracking, and stronger coaching techniques. Whether it’s structuring commission plans to drive motivation, ensuring meetings are productive, or helping leaders develop their coaching skills, I provide practical, results-focused support to strengthen your entire sales operation.
One-to-one coaching for ongoing sales success
Sales performance isn’t just about knowing the right techniques - it’s about applying them consistently. That’s why I offer personalised coaching to help individuals refine their skills, overcome obstacles, and develop the mindset needed for long-term success.
Coaching can be delivered in person or virtually and provides:
Actionable feedback based on real sales situations.
Ongoing accountability to keep sales professionals motivated and focused.
A strategic outside perspective to challenge thinking and refine approaches.
Regular progress reviews and success tracking ensure that coaching is driving measurable improvements in sales performance.
Here's what a selection of my clients have to say about my training and coaching:
"Thanks again for keeping me at the top of my game. It is appreciated, and I really value every coaching session."
"Thank you for all the training and support you’ve given me. I feel as if I genuinely have superpowers; I won’t ever forget this."
"The guys are still buzzing about the training, so thank you for delivering an amazing couple of days."
Looking to strengthen your sales team?
Let’s talk about how I can help your team sell smarter, win more deals, and build stronger client relationships.
READY TO TALK?
Call 01933 311980 or email results@sw-bd.co.uk
