Tel: 01933 311980 
Email: results@sw-bd.co.uk 
Sales Trainer | Sales Coach | Business Development Mentor 
Developing Sales Teams | Unlocking Sales Potential 
Sales Training Northamptonshire
sales management  
training 
Marketing Consultant Northamptonshire
lead with  
confidence 
Sales Support Services Northamptonshire
deliver real  
results 

 Sales Management Training and Mentoring  

For new, growing or experienced managers who want to lead with confidence and deliver results 
Sales management is one of the most important - and toughest - roles in any business. You’re expected to build a high-performing team, coach individuals, manage the pipeline, and keep everyone motivated - often while chasing your own targets as a player-manager. Yet many sales managers are promoted without formal training or support. 
 
Support tailored to your team and industry 
Whether you're supporting a newly promoted manager or sharpening the skills of an experienced team leader, I tailor every programme to fit your structure, goals, and challenges. I work 1-to-1 or with small cohorts to embed the right habits, systems, and behaviours. 
 
 
Business Development Training Northamptonshire
What we cover 
 
The Role of a Sales Manager - transitioning from salesperson to manager 
Recruiting and Onboarding Salespeople - hiring, induction, and setting expectations 
Motivating and Leading a Sales Team - understanding drivers, incentives, and leadership styles 
Sales Planning and Forecasting - territory planning, pipeline forecasting, and goal setting 
Performance Management - KPIs, metrics, dashboards, and accountability 
Coaching and Development - 1:1s, field accompaniment, and skills coaching 
Sales Process and Methodology - embedding a consistent approach across the team 
CRM and Sales Technology - driving adoption and using tools for visibility 
Running Effective Sales Meetings - structure, cadence, and focus 
Handling Underperformance - diagnosing issues and taking action 
Cross-Functional Collaboration - working with marketing, ops, finance, etc. 
Strategic Account Management - protecting and growing key clients 
Sales Culture and Communication - creating a high-performance environment 
 
This isn’t a generic management course. It’s focused, practical and rooted in real-world sales. 
 
Next step 
If you want to build confident, capable sales leaders who deliver consistent results - let’s talk.