Tailored Sales Training for B2B Sales Teams
Practical sales training built around your business, your market and your team
My sales training programmes are practical, interactive and tailored to the specific needs of your team. Whether you want to improve prospecting, strengthen commercial discovery, qualify opportunities more effectively or develop key accounts, every programme is built around your market, your sales process and the challenges your team faces.
Popular sales training modules include:
Discovery, Questioning Skills and Active Listening: Learn how to ask the right questions and truly listen to your clients to uncover their needs and preferences.
Proposal Writing: Learn how to write persuasive proposals that take the prospect on a journey - helping them realise why they need your product or service, rather than overwhelming them with information.
Qualification: Develop a more structured approach to qualifying opportunities, focusing time and effort on those most likely to progress.
Handling Inbound Enquiries: Develop a structured approach to turn inbound enquiries into qualified opportunities - asking the right questions, identifying intent, and guiding the conversation towards a sale.
Telephone & Email Prospecting: Develop practical approaches to starting conversations and creating new sales opportunities by telephone and email.
Objection Handling: Learn how to explore, isolate and respond to objections confidently without becoming defensive or discounting unnecessarily.
Closing Deals: Learn proven techniques for closing deals confidently and effectively.
LinkedIn for Business Development: Use LinkedIn to build a relevant network, start conversations and support your wider business development activity.
Key Account Management: Develop strategies for nurturing and growing key accounts to maximise long-term value.
Upselling and Cross-Selling: Discover how to identify upselling and cross-selling opportunities to increase revenue.
Trade Shows, Events and Networking: Develop a clear strategy for approaching and engaging attendees, standing out from competitors and turning brief conversations into business opportunities.
My approach to sales training is collaborative and interactive. Sessions combine practical input, group discussion, exercises and role-play, helping participants understand the principles and apply them to real sales situations.
READY TO TALK?
Call Simon on 01933 311980 or email
results@sw-bd.co.uk
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"The road to every sale gets longer
with every shortcut you take"