LinkedIn Training for Sales Teams
Use LinkedIn to build relationships, create opportunities and win more business
LinkedIn training should be more than a tour of the platform or a generic presentation about posting content.
My practical LinkedIn workshop helps salespeople, business development professionals and account managers use LinkedIn more effectively as part of their day-to-day sales activity.
The workshop is tailored around your business, your market and the way your team sells. Delegates make practical improvements during the session and leave with a clear plan for using LinkedIn consistently.
What You’ll Learn
Understanding LinkedIn – How LinkedIn can support prospecting, relationship-building, account management and client retention
Improving your profile – Creating a credible, customer-focused profile that supports your sales activity
Building the right network – Finding and connecting with relevant prospects, clients and other useful contacts
Engaging effectively – Using reactions, comments and messages to build visibility and strengthen relationships
Creating content – Developing relevant posts that demonstrate knowledge, encourage engagement and start conversations
Approaching potential clients – Using LinkedIn to research prospects, create familiarity and begin relevant conversations
Using LinkedIn’s tools and options – Understanding the features available and deciding which are useful for your role
Supporting your company page – Understanding how employees can help increase the visibility and credibility of the wider business
Settings and measurement – Reviewing important settings and understanding what is working
Creating your LinkedIn action plan – Identifying the specific actions you will take after the workshop
Delegates should bring a laptop and mobile phone. This is a hands-on workshop in which participants review their LinkedIn activity, improve their profiles and put the learning into practice.
Each participant also completes a personal LinkedIn review, helping them identify what they are already doing well and where they need to improve.
Ready to Make Better Use of LinkedIn?
If your sales team is using LinkedIn inconsistently or is unsure how to turn activity into meaningful business conversations, let’s discuss a practical workshop built around your team.
Schedule your LinkedIn training course today. Contact me to discuss your requirements.