Tel: 01933 311980 
Email: results@sw-bd.co.uk 
Sales Trainer | Sales Coach | Business Development Mentor 
Developing Sales Teams | Unlocking Sales Potential 
Sales Training Northamptonshire
delivering sales  
improvement 
Marketing Consultant Northamptonshire
expert insight  
& guidance 
Sales Support Services Northamptonshire
experienced  
external resource 

 Sales Skills for Non-Sales People  

The Sales Skills for Non-Sales People workshop covers the key steps in the sales process, from setting objectives and prospecting techniques, to overcoming objections and closing the sale. 
 
Tutorials, group discussion and role-play will present and reinforce the most important sales skills, including: 
 
Why people buy and who they buy from 
Sales objectives and pre-meeting planning 
Questioning techniques and qualification criteria 
Telephone prospecting techniques 
Pipeline management and CRM 
Sales objections and how to overcome them 
The most powerful word to use in Sales (and what not to say) 
Negotiation techniques and how to avoid discounting 
Identifying buying signals and how to Close without sounding too salesy 
 
Business Development Training Northamptonshire
This workshop can be delivered as a group session or as a series of 1-2-1 coaching sessions. The content can be tailored to meet the specific training objectives and experience of the delegates. 
 
Selling isn’t just for salespeople, it’s for everyone in the company